Herringbone
(Bolyu)


Inventor
(Cambridge)


Abercrombie
(Consort)

ADAIRSVILLE, GA—The Lotus brand of commercial carpet is being integrated into Beaulieu Commercial’s other brands, Cambridge Commercial Carpets and BOLYU Contract. According to David Caples, president of Beaulieu Commercial, all of the products formerly in the Lotus line will continue to be available through the other brands.

Reducing Beaulieu Commercial’s brand offerings to three (BOLYU, Cambridge and Consort Hospitality), the company satisfies several objectives: to meet customer demand for simplification, improve efficiencies of the sales force, effectively manage multiple lines with a greater array of products, and better utilize the resources of product development, marketing and manufacturing teams.

“We are responding to the needs of our customers,” notes Caples. “By simplifying the brand offerings, our reps can focus on individual accounts and specific projects, presenting a wider range of product offerings. The process becomes much more efficient in all areas of the company. In today’s environment of limited resources, it is appropriate that we focus on two premiere commercial brands and continue to expand the offering in our hospitality brand. Our efforts continue to emphasize premium products at premier prices,” he added.

The Beaulieu Commercial brands, BOLYU Contract, Cambridge Commercial Carpets and Consort Hospitality Carpets, manufactures and offers well-styled, high performance products to the design trade and end-use market segments.

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